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ABOUT US

OUR STORY

The Cecilia’s Farm range was born on the farm Koelfontein in the Ceres valley of South Africa. It’s a very special place to grow up in, and this brand is one way we’ve found to share the joy, taste and wonder of this place we love so much with you.

Cecilia’s Farm was created by the At Source Handmade Foods (Pty) Ltd team in 2009 to showcase the exceptional quality, innovation and possibilities that dried fruit and nuts can offer, rather than the rather ordinary products that people had been used to.

Up until that point At Source has been the secret driving force behind the developments of some of the most innovative and exciting dried fruit products of retailers both in South Africa and abroad.

At Source in turn owes its existence to the proud reputation that Koelfontein, the farm that has been in the Conradie family for six generations, has for making the best dried fruit in the country (and we have a big famous trophy to prove that!). The brand is named for Handri’s daughter and the responsibility for carrying on the Koelfontein tradition and build that legacy even further is now held by a team of very enthusiastic product development experts, food scientists, manufacturing gurus and a factory floor peopled by mostly women who are all really proud to work here.

Cecilia’s Farm is all about delicious, exciting things to eat and we are in partnership with some of the best growers and producers in the world – if it tastes wonderful and comes from exceptional dried fruit and nuts, we hope to be the ones who make it for you!

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OUR PEOPLE

In a small team you need to know that everyone is contributing so over the past few years we’ve managed to entice an outstanding team to work on the farm rather than the big city.

MEET THE TEAM

“This is more than just a workplace. We respect, care, grow, learn and live.”

- At Source value statement

The foot soldiers behind our brand are the 150 people on the factory floor, mostly ladies, who are dedicated and proud to be part of the family. Many have been with the business since it was founded over fifteen years ago. Whilst we have modernized over the years and now use some pretty advanced technology, there is no replacing the years of experience and knowledge of what it takes to produce and pack products that meet the high expectations of our customers and that we can be proud of.

Production is headed up by Jannie and Martin. Running a complex operation like this requires meticulous planning, and some ingenuity and a good sense of humour when things don’t ago according to plan. Backed up by the support team of Elsa (logistics and packaging material), Chrisna (procurement and stock management) and Jako and LJ (engineering and maintenance), these are the people that ensure that our production engine fires on all cylinders all the time.

The technical team responsible for quality assurance and quality control (there is actually a difference!) is led by food scientist Yvette, assisted by Megan and Gertruida and comprises a squad of quality enforcement officials who police every process and aspect that contributes to the final product quality and food safety. Our factory runs according to the international FSSC22000 standard which is regularly audited by an external verification agency. But above all, this team makes sure that we are true to the quality promise that we set ourselves and that sets us apart.

New product development is spearheaded by two more food scientists Shantelle and Rensa (the latter even being a qualified chef as well!). Innovation is one of the values that our business is built on and it is their job is to make sure we stay ahead of the curve in dried fruit, nuts and other healthy, delicious snack food and treats.

Behind the scenes there are always the unsung heroes in finance and accounts and Nalana and her team of Mareli, Marisa and Pieter are the ones that makes sure the bills are paid (and that we collect the money when you place and online order!) You are more likely to encounter Dolf, Karen, Elizna, Anchen or Desiree though. Our shop and sales team are the face of our brand and do a remarkable job of being the smiling, warm-hearted and efficient point of contact with our much-valued customers to ensure that you get our products as quickly and perfectly as possible.

Leading the charge are Anton and Handri. The At Source business started when Handri, farm boy from Koelfontein, met up with boytjie from Belville and food scientist extraordinaire, Anton, and the rest is history as they say.

We know that every business says that people are their biggest asset, and while that is generally true in most businesses we do our best to act accordingly and value and reward the amazing team that makes Cecilia’s Farm possible.

Team

OUR PRODUCTS

Our product range is constantly changing and being added to as we ﬁnd new delicious things to bring you, but at its core are our dried fruit and nut products.

Dried fruit

The widest range of high quality traditional favourites in family-size packs.

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Nuts

Dry-roasted in traditional Middle-Eastern style on a bed of salt in their own natural oils for exceptional flavour and crunch. Sometimes we complement the natural nut flavour profile with honey, rosemary, black pepper and peri-peri to bring you an unrivaled eating experience.

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Snacks

Individually wrapped all-fruit flat bars and carefully chosen combinations of fruit chunks to give you great fruit snacks that fills the gap.

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Treats and Gifts

An ever-changing treasure trove of interesting and delicious new products to try – don’t miss out!

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WINE

Koelfontein Estate is a WWF Conservation Champion and our vineyards are nestled on the slopes below vast tracts of virgin indigenous Fynbos including the rare and threatened Lowland Fynbos. Our Shiraz and Chardonnay wines are much awarded, and the success of our inaugural Chardonnay vintage is the reason that the Ceres Wine of Origin reason exists!

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